What is Promotional Marketing?

Photo from asicentral.com

“Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase.” (mardenkane.com)

In other words, promotional marketing is sending a message to your target audience through some sort of product that is going to make them remember and want to use your company for things they may need. Promotional marketing is used by all different types of establishments—from non-profits, to schools, to contractors—to get the message out to the public that they exist and want to help in any way that they can.

So why use promotional marketing for your company? The main reason is the extremely low cost. On average, promotional marketing costs 0.6¢ per impression, which is 4 times less than the average cost for an ad on prime time television, according to a study done by ASI. Another reason that promotional marketing is so popular is the number of impressions your company can make with such a low cost. According to the same ASI study, in the United States, bags alone make over 5,700 impressions. Hats make over 3,000 and t-shirts, which make 2,450 impressions, make the fewest. So, if your company hosted an event and gave out a goodie-bag with a hat and a t-shirt in it, that’s over 11,000 impressions for an extremely low cost to you.